Keynote – Geoffrey Moore

Author, Speaker, Advisor, and Venture Partner at Mohr Davidow Ventures (MDV)

Geoffrey Moore is a best-selling author, a Managing Director at TCG Advisors, a venture partner at Mohr Davidow Ventures and the founder of The Chasm Group.

Recognized as a leading business consultant to large companies facing formidable strategic challenges, Moore is the Chairman, Founder and Managing Partner of TCG Advisors, a consulting practice that provides marketing strategy and organizational services to many leading high-technology companies as well as to those in other sectors. In this role, he divides his time between consulting on strategy and transformation challenges with senior executives and developing mental models to support the practice. With this focus in mind he has written Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution.

Moore is also a Venture Partner with Mohr, Davidow Ventures, a California-based venture capital firm specializing in specific technology markets, including e-commerce, internet, enterprise software, networking and semiconductors. In this latter role, as a venture partner at a leading “VC” firm, he provides market strategy advice to their high-tech portfolio companies.

Moore has made the understanding and effective exploitation of disruptive technologies the core of his life’s work. His books, Crossing the Chasm, Inside the Tornado, The Gorilla Game, Living on the Fault Line and Dealing with Darwin are best sellers and required reading at leading business schools. In his most influential work, Crossing the Chasm, Moore examines the gap or “chasm” which innovative companies and their products must cross in order to reach the lucrative mainstream market. As a follow-up, Moore’s second book, Inside the Tornado, provides readers with insight into how to capitalize on the potential for hypergrowth beyond the chasm, detailing the need for radical shifts in market strategy and prescribing appropriate tactics for succeeding in each stage of the cycle.

Geoffrey is the founder of The Chasm Group, a consulting practice based in California that provides market development and business strategy services to many leading high-technology companies.

Earlier in his career, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive in the software industry.